Broadcast Insights turns broadcast audio into structured intelligence.
Competitive clocks, morning show analysis, daypart analysis, and custom reporting.
You know your clock. Now see theirs.
Stations often know music spins, but not the full listening experience: stopset placement, sweep length, promo load, talk breaks, sponsor integration, contesting, and commercial density.
Our reports turn the monitored hour into a visual, searchable, evidence-supported analytical reconstruction that helps programming teams compare structure, pacing, and competitive pressure.
Every project starts with a structured one-hour intelligence foundation. From there, analysis can expand into competitive clock strategy, morning show evaluation, daypart studies, or custom reporting.
The standard one-hour analysis package: a visual broadcast wheel, linear timeline, advanced metrics, and evidence drilldown built from the source audio.
Builds on the foundation by comparing stations side by side to expose stopset collisions, music sweeps, commercial pressure, and clock structure.
Examines morning-drive content in depth, including topic flow, benchmark moments, contesting, sponsor mentions, localness, pacing, and competitive positioning.
Applies the same structured framework to afternoons, middays, nights, weekends, or any other programmed block where pacing and competitive structure matter.
Choose the stations and project scope, coordinate a clean monitored source, then review the finished analytical reports.
Select station, market, date, hour, daypart, and report package.
Use an approved source, authorized logger export, or Broadcast Insights Program Monitoring Appliance.
Source audio is analyzed, classified, measured, and checked against evidence for report generation.
Receive web-viewable reports with summary findings, visual clocks, timelines, and supporting detail.
Each report is built from monitored broadcast audio, then organized into an analytical format that makes the hour easy to inspect, compare, and explain.
This is the standard foundation for a single station-hour. It includes the visual clock, the chronological analytical reconstruction, quantified metrics, and the evidence trail behind the analysis.
Interactive clock view showing music, talk, imaging, commercial clusters, promos, and other programming elements.
Open sample → LINChronological event-by-event analytical reconstruction of the broadcast hour for detailed review and verification.
Open sample → METProgramming mix, commercial load, stopset behavior, local service elements, and structural ratios.
Open sample → EVDSource-level support for classifications, detected songs, advertiser evidence, transcript snippets, and timing decisions.
Open sample →These products build on the Broadcast Intelligence Foundation when the project requires competitive context, morning-drive detail, or deeper daypart strategy.
Multi-station clock structure, stopset position, sweep behavior, commercial pressure, and competitive openings.
Open sample → MSDDSingle-show structure, topic flow, benchmark moments, sponsor integration, localness, and pacing analysis.
Open sample → MSCSide-by-side daypart comparison across shows, stations, hours, or markets.
Open sample → DPASingle-station or multi-station analysis for afternoon drive, middays, nights, weekends, or custom programmed blocks.
Coming soon →The Broadcast Intelligence Foundation provides the standard one-hour reporting base. Expanded packages add competitive context, morning show depth, daypart strategy, or custom reporting layers.
Shows how competing stations structure the hour and where their most important programming decisions occur.
IncludesIt helps identify where competitors are vulnerable, where they are protected, and how your own clocks can be positioned against them.
Best forProgram directors, consultants, market managers, and group programming leaders reviewing a competitive set.
Extends the one-hour analysis framework across a defined daypart or recurring programming window.
IncludesIt shows how a station or competitive set behaves across an entire programmed block, not just one isolated hour.
Best forProgram directors, consultants, market leaders, and group programmers evaluating afternoon drive, middays, nights, weekends, or special programming.
Examines one morning show in detail, including structure, pacing, recurring features, localness, topic selection, and sponsor integration.
IncludesMorning drive is often the most personality-driven and revenue-sensitive daypart. This report exposes the real content strategy behind the show.
Best forProgram directors, morning show producers, talent coaches, consultants, and management teams evaluating a flagship show.
Compares multiple shows or dayparts across stations to show structural differences, content priorities, and commercial pressure.
IncludesIt turns subjective format impressions into measurable competitive context.
Best forGroup programmers, consultants, market leadership, and teams preparing strategy for a specific daypart.
Some projects do not fit neatly into a standard package. Broadcast Insights can quote custom reporting when a client needs a specialized workflow, private aircheck review, recurring monitor, or unusual market study.
A private, evidence-first review of owned-station audio for coaching, quality control, talent review, and internal execution analysis.
Available for projects that require a tailored scope, unusual stations or dayparts, recurring monitoring, market snapshots, advertiser/sponsor focus, or custom comparison logic.
Reports are only as useful as the monitored source audio is clean and complete. Broadcast Insights can analyze client-provided audio, authorized logger exports, approved internet stream sources, or project-monitored off-air audio, and can help define a monitoring plan for a station, daypart, market, or competitor set.
For owned-station audits or approved project situations, customers may provide complete audio files, logger exports, or other authorized source material.
When source audio is not already available, Broadcast Insights can help determine the best monitoring method and scope, including a temporary Program Monitoring Appliance deployment or approved internet stream monitoring where appropriate.
Broadcast Insights uses source audio as an input for analysis and report generation. Competitor-intelligence reports do not include playable source audio, downloadable airchecks, or source-audio redistribution. Source audio may be retained temporarily for processing, quality control, troubleshooting, and evidence verification, then deleted under the applicable retention policy.
Customer-provided audio files, logger exports, and customer-authorized program monitoring projects must be submitted or authorized by a party with the right or lawful authority to provide the material, operate the program monitoring workflow, or request the analysis.
For market projects where local monitoring is needed, Broadcast Insights can deploy a standardized appliance for monitoring. Appliance availability, pricing, and technical requirements are confirmed during project scoping.
A portable four-station appliance for temporary or recurring market projects. This is the default field-deployed system for most early Broadcast Insights monitoring work.
A custom-configured higher-capacity workstation for larger market studies, longer-term deployments, HD Radio needs, or six-to-twelve-station monitoring.
Minimum deployment: one week. First week including setup/configuration: $650. Additional weeks: $395/week. Refundable equipment deposit or replacement authorization: typically $1,750–$2,000. Shipping is billed separately or at cost unless a project quote states otherwise.
Rental pricing covers appliance availability and setup support only. Broadcast analysis, report packages, custom interpretation, expedited delivery, and recurring monitoring services are quoted separately.
The workflow is designed to make radio programming structure visible without relying on station logs, traffic systems, or internal scheduling data from competitors.
Broadcast Insights reports are analytical reconstructions from monitored audio. They are intended for programming, competitive intelligence, coaching, and market research use.
Automated analysis is reviewed through source evidence and report-level quality checks, but ambiguous audio, compressed streams, poor reception, clipped files, rapid transitions, and overlapping elements can affect classification confidence.
Broadcast Insights uses reasonable efforts to reconstruct and classify broadcast content from available audio and supporting evidence. Reports may contain occasional omissions, timing variance, incomplete classifications, or missed elements, especially where audio overlaps, transitions rapidly, is partially obscured, or lacks clear recognition or transcription evidence. Reports are intended for broadcast intelligence and review, not as guaranteed verbatim logs, official station logs, legal records, ratings records, or traffic/reconciliation affidavits.
Common questions about audio sources, report scope, use cases, and deliverables.
No. Competitive reports are built from monitored broadcast audio. Internal logs can help for owned-station QA, but they are not required for competitor analysis.
Yes. Morning show products are built for a high-value daypart, but the same analysis framework can be applied to middays, afternoon drive, nights, weekends, or special events.
Over-the-air audio, approved monitored internet streams, and authorized logger exports can all work if the full hour is monitored without major gaps, dropouts, or clipping.
Yes. Multi-station packages can compare stopsets, music sweeps, talk breaks, format elements, and competitive openings across a defined station set.
Most analysis reports can be shared with authorized stakeholders. Playback-enabled aircheck reports are intended for authorized station-owner or subscriber use.
Yes, when appropriate. For projects where client-provided audio is not available, internet stream monitoring can be discussed as part of the project scope, subject to station availability, stream reliability, source terms, access restrictions, timing requirements, and intended use.
It is a field-deployed Broadcast Insights system used to monitor approved broadcast sources for a specific project. The Standard Program Monitoring Appliance supports up to four monitored stations and requires local assistance for power, network integration, antenna placement, tuner selection, and initial testing. Broadcast Insights supports the software configuration, source-file transfer, processing, QC, and report generation.
Standard starting terms are a one-week minimum deployment, $650 for the first week including setup/configuration, $395 per additional week, shipping billed separately or at cost, and a refundable equipment deposit or replacement authorization typically between $1,750 and $2,000. Analysis reports and custom interpretation are quoted separately.
No. Competitor-intelligence reports are designed as analytical documentation, not audio redistribution. They do not include playable source audio, downloadable airchecks, or hosted competitor audio archives. Playback-enabled audio review is limited to owned or otherwise authorized station-audit workflows.
No report generated from monitored audio should be treated as a guaranteed identification of every millisecond of a broadcast. Broadcast Insights uses reasonable efforts to reconstruct and classify the hour accurately, with report-facing events supported by available evidence where applicable. Fast transitions, overlapping audio, unclear source material, music beds, imaging between songs, or low-quality audio can occasionally result in missed elements, timing variance, or incomplete classifications.
Payment options can be discussed after quote approval and handled through the invoice process. ACH may be available for approved business clients, but Broadcast Insights does not currently collect bank account information directly through this website.
Pricing depends on the number of stations, hours, dayparts, turnaround requirements, report package, and whether program monitoring support or stream monitoring is needed.
Designed for the people who need to understand how radio stations sound in the real world, not just how they were scheduled on paper.